Position: Email Marketing Executive
Company Location: Bangalore
Work Location: Work From Home
Mayura Consultancy Services (MCS) is a leading software consultancy and development company, serving a customer base in more than 25 countries. Specializing in digital transformation, MCS offers a comprehensive range of innovative solutions tailored to diverse business needs. Our offerings include custom software development, e-Commerce development, mobile and web applications, cloud integration, and enterprise resource planning (ERP) systems that enhance efficiency and streamline operations.
Job Overview
We are seeking a creative and results-driven Email Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of email marketing strategies, experience with various email platforms, and a keen eye for detail. This role will be responsible for creating, managing, and optimizing email marketing campaigns that drive customer engagement, increase brand awareness, and generate leads or sales.
What You Will Be Doing:
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Campaign Development: Plan, create, and execute effective email marketing campaigns that align with overall marketing objectives, including newsletters, promotional emails, automated drip campaigns, and transactional emails.
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Content Creation: Collaborate with the content and design teams to develop engaging email content, including copywriting, imagery, and call-to-actions (CTAs) that resonate with target audiences.
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Segmentation & Personalization: Segment email lists based on user behavior, demographics, and other criteria to deliver personalized content that increases engagement and conversion rates.
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A/B Testing: Conduct A/B testing on various elements of email campaigns, such as subject lines, content, layout, and CTAs, to continuously improve performance.
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Analytics & Reporting: Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) and generate reports to assess effectiveness and optimize future campaigns.
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List Management: Maintain and grow the email subscriber list, ensuring compliance with data protection regulations (e.g., GDPR, CAN-SPAM) and best practices in email deliverability.
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Automation: Implement and manage email marketing automation strategies to nurture leads and improve customer lifecycle engagement.
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Cross-functional Collaboration: Work closely with the sales, product, and customer success teams to align email marketing efforts with broader company goals and initiatives.
Benefits of Working with MCS:
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Work From Home: Enjoy the flexibility of working entirely from the comfort of your home, achieving a better work-life balance while contributing to impactful research initiatives.
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Direct Collaboration with Founders: Collaborate directly with MCS's founding team, gaining valuable insights and mentorship while contributing to the company's growth.
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Access to Premium Tools: Utilize the latest research tools and software to enhance your work efficiency and effectiveness.
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Recognition and Growth Opportunities: Potential for career advancement based on performance, with opportunities to take on more responsibilities and grow within the company.
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Comprehensive Benefits: Enjoy insurance coverage, paid leaves, and additional perks that support your well-being and work-life balance.
Ready to start your journey as an Email Marketing Executive?
